When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand. Up Next: FRI: My Book World | Michael Cunningham, Day: A Novel TUES: A Writer's Wit | Ruta Sepetys WEDS: A Writer's Wit | President Joe Biden THURS: A Writer's Wit | Andrew Sean Greer |